Letter from the CEO

At Asana, our mission is to help humanity thrive by enabling the world's teams to work together effortlessly. We believe technology can empower teams to achieve more together - to be more creative, empathetic, and find more meaning in their work.

With the rapid advancement of AI, we now have an unprecedented opportunity to reshape the nature of work itself. However, realizing this potential requires an intentional, human-centric approach to AI development and deployment—one that augments rather than attempts to replace our inherent creativity and collaborative spirit.

Guided by these principles, we've been able to pioneer high-impact AI experiences that users can engage with confidently. We've woven powerful intelligence capabilities throughout Asana to help teams clarify goals, streamline processes, balance workloads, and spend their time on the work that matters most.

We are honored to work alongside some of the most innovative companies in the world using Asana to drive positive change – from Polestar’s electric cars to the conservation initiatives of Wildlife Conservation Society, and the innovative breakthroughs at CancerScan, which combines AI, marketing science, and behavioral economics to improve public health.

I couldn't be more proud of the progress we've made—not just in building an amazing product, but also in having a positive impact on people and the planet. This year's ESG Report showcases how we're bringing our values to life:

People: We can't create a high-impact product without a high-quality culture. That's why I'm thrilled Asana was named among Inc. Magazine’s “Best Workplaces” for the sixth year running. Helping every employee thrive remains my top priority. From our employee resource groups to our training and mentorship programs, we’re committed to investing in our people.

Product: The launch of Asana Intelligence last year marked an exciting milestone in our AI journey. With the rapid advancement of AI, we have an unprecedented opportunity to reshape the nature of work itself. As we innovate, we're deeply committed to upholding strong AI ethics and empowering customers with control over their data. Getting this right is critical as we serve more enterprises.

Planet: On a personal note, I'm proud we've maintained carbon neutrality while finding even more ways to lighten our footprint. From purchasing 100% renewable electricity to our LEED Gold certified offices, we're walking the talk. But we know we must keep raising the bar.

Trust: Asana is in business for the long-term. Earning and keeping customer trust through robust privacy, security, and AI governance is paramount. Our ISO certifications and enterprise-grade controls demonstrate our commitment here.

While energized by our progress, I know it's just the beginning. ESG is integral to Asana's long-term strategy and value creation. We'll keep transparently sharing our journey with you as we challenge ourselves to do more and better.

I'm more excited than ever about the potential of Asana, our vision for collaborative work management, and the value we can provide for our customers in this new era of work. The best is yet to come.